Jinro Charmsoon

For over 80 years, Hitejinro has been producing national Korean beverages. During this time, it has managed to change drinking culture in Asia and become the best-selling alcohol brand in the world. The popularity and success of Hitejinro products lie in the use of only natural ingredients (including selected grains and key water). Thanks to the unique bamboo charcoal purification method "BCA", the water is significantly enriched with natural minerals such as potassium ions. Today, Hitejinro holds 58% of the Korean soju production market. Every month, Koreans alone consume about a billion bottles of "Jinro Soju", and in Japan, "Jinro" is the best-selling soju brand. For six consecutive years, the "Jinro" brand has been the best-selling alcohol in the world, surpassing leading brands such as "Stolichnaya", "Bacardi", and "Johnny Walker".